Horizontal Market

A horizontal market is a market which meets a given need of a wide variety of industries, rather than a specific one, in contrast to a vertical market.

Read more about Horizontal Market:  Examples

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Horizontal Market - Examples
... In technology, horizontal markets consist of customers that share a common need that exists in many or all (vertical) industries ... Together, these customers constitute the security horizontal market ... Other examples of horizontal markets include computer storage, accounting, desktop graphics, computer-aided design, sales force automation, and human resources ...

Famous quotes containing the words market and/or horizontal:

    Writing ought either to be the manufacture of stories for which there is a market demand—a business as safe and commendable as making soap or breakfast foods—or it should be an art, which is always a search for something for which there is no market demand, something new and untried, where the values are intrinsic and have nothing to do with standardized values.
    Willa Cather (1876–1947)

    I am a sort of martyr, as you see,
    A horizontal monument to patience.
    The calves of waitresses parade about
    My helpless head upon this sodden floor.
    Well, I am down again, but not yet out.
    O sweet frustrations, I shall be back for more.
    Richard Wilbur (b. 1921)