Hiligaynon (magazine) - History

History

The Hiligaynon magazine came out in 1934. It promotes Ilonggo culture and arts by printing articles in the native language, thus giving non-English Ilonggo readers a better understanding of their own heritage.

The birth of Hiligaynon Magazine was inspired by the successes of its sister-publications Liwayway Magazine, Bisaya Magazine and Bannawag founded by Don Ramon Roces of Ramon Roces Publishing, Inc.

During the Second World War, the combined U.S. and Philippine Commonwealth military ground forces including the local Panay guerrilla resistance fighters was fought against the Japanese Imperial forces led by General Sosaku Suzuki during the Battle for the Liberation of Panay in Western Visayas included the three provinces of Antique (now, Aklan and Antique), Capiz and Iloilo in 1945.

It became an overnight sensation and later, its weekly circulation skyrocketed, reaching 60,000 in the early '60s.

The first editor in the early '30-s was Abe Gonzales, who was followed by Ulisis Vadlit in the early '40s. Later on, Francis Jamolangue became the third editor of Hiligaynon Magazine in 1966. Under Jamolangue, the staff were Gorgonio Lozarito as managing editor, Pet Vael Jr, Jan Marcella, Ernesto Javellana and Nerio Jedeliz, Jr.

Hans Menzi, a war veteran, had acquired Ramon Roces Publication and named it Liwayway Publishing, Inc.. Later on, Francis Jamolangue retired and Atty. Raymundo Defante, from Negros Occidental took the editorship. Then Pet Vael Jr. followed when Defante resigned.

However, for no apparent reason, Hiligaynon Magazine ceased publication in 1973,depriving the Ilonggo people of their cultural and entertainment magazine. At that time, circulation was at its peak, reaching 70,000 copies weekly - printed in full color. But after 20 years, Hiligaynon Magazine was then revived when Don Emilio Yap took ownership of Liwayway Publishing, Inc. The revival editor was Quin Baterna, followed by Gaudencio Golez.

At present, Nerio Jedeliz Jr. is at the helm.

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