Hee Haw's appeal, however, was not limited to a rural audience. It was successful in all of the major markets, including New York, Los Angeles and Chicago. Other niche programs such as The Lawrence Welk Show (which targeted older audiences) and Soul Train (a black-oriented program) also rose to prominence in syndication during the era. Like Laugh-In, the show minimized production costs by taping all of the recurring sketches for a season in batches— setting up for the Cornfield one day, the Joke Fence another, etc. At the height of its popularity, an entire year's worth of shows would be taped in two separate week-long sessions, then individual shows would be assembled from edited sections. Only musical performances were taped with a live audience; a laugh track was added to all other segments.
The series was taped at WLAC-TV (now WTVF) and Opryland USA in Nashville. The show was produced by Yongestreet Productions through the mid-1980s; it was later produced by Gaylord Entertainment, which distributed the show in syndication. The show's name was coined by show business talent manager and producer Bernie Brillstein and derives from a common English onomatopoeia used to describe the braying sound that a donkey makes.