Private Label Brands
Fred Meyer employs Kroger's manufacturing by adding its own private label brands alongside national brand products. Aside from products labeled Kroger or Fred Meyer, one might also find the following brands at a Fred Meyer store: Kivu Coffee (locally roasted in Portland, OR & Seattle, WA), Country Oven, Everyday Living (and the more upscale eL²), F•M•V ("For Maximum Value") is now Kroger value, Moto Tech, Private Selection, HD Designs, Michael Morgan, Great Northwest, GNW, Curfew, Kidz Korner, Splash Spa, and Naturally Preferred. Former brands associated with Fred Meyer were My-Te-Fine, President's Choice, Fred Bear, F. G. Meyer First Choice, Personal Choice, and Perfect Choice.
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Other articles related to "private label brands, private label, brands, brand":
... percent of products sold in Walmart are private label store brands, or products offered by Walmart and produced through contracts with manufacturers ... Walmart began offering private label brands in 1991 with the launch of Sam's Choice, a brand of drinks produced by Cott Beverages exclusively for Walmart ... Sam's Choice quickly became popular, and by 1993 was the third most popular beverage brand in the United States ...
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