Display Advertising

Display advertising is a type of advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items. In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content. In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces.

Display advertisements are not required to contain images, audio, or video: Textual advertisements are also used where text may be more appropriate or more effective. An example of textual advertisements is commercial messages sent to mobile device users, or email.

One common form of display advertising involves billboards. Posters, fliers, transit cards, tents, scale models are examples of display advertising.

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Other articles related to "display advertising, advertising, displays, display":

Run Of Press
... Display advertising is a type of advertising that typically contains text (i.e ... In periodicals, display advertising can appear on the same page as, or on the page adjacent to, general editorial content ... In contrast, classified advertising generally appears in a distinct section, was traditionally text-only, and was available in a limited selection of typefaces ...
Display Advertising - On The Internet
... See also Web banner, Online advertising, and Cost per impression Display advertising also appears on the Internet, as a form of online advertising ... Display advertising appears on web pages in many forms, including web banners ...
Superstitial - Delivery Methods - Display Advertising - Text Ads
... A text ad displays text-based hyperlinks ... Text-based ads may display separately from a web page’s primary content, or they can be embedded by hyperlinking individual words or phrases to ...
ValueClick - Segments
... a range of online media solutions in the categories of display advertising, lead generation marketing, and email marketing, as well as sells various consumer ... offers technology infrastructure tools and services that enable advertisers and advertising agencies to implement and manage their own online display advertising, search ... media attribution, and real-time display bidding via the MOJO Demand-Side Platform (DSP) ...

Famous quotes related to display advertising:

    Display advertising and the movies, though they may dull the wits, certainly stimulate the eyes.
    John Dos Passos (1896–1970)