Defensive Marketing Warfare Strategies
In marketing and strategic management, marketing warfare strategies are a type of marketing strategy that uses military metaphor to craft a businesses strategy. See marketing warfare strategies for background and an overview. Defensive marketing warfare strategies are a type of marketing warfare strategy designed to protect a company's market share, profitability, product positioning, or mind share.
Read more about Defensive Marketing Warfare Strategies: Fundamental Principles, Features of Defensive Strategies, Types of Defensive Strategies, Dimensions of Defensive Strategy, Lists of Related Topics
Famous quotes containing the words defensive, warfare and/or strategies:
“Stay-at-home mothers, . . . their self-esteem constantly assaulted, . . . are ever more fervently concerned that their offspring turn out better so they won’t have to stoop to say “I told you so.” Working mothers, . . . their self-esteem corroded by guilt, . . . are praying their kids turn out functional so they can stop being defensive and apologetic and instead assert “See? I did do it all.””
—Melinda M. Marshall (20th century)
“Dying is a troublesome business: there is pain to be suffered, and it wrings one’s heart; but death is a splendid thing—a warfare accomplished, a beginning all over again, a triumph. You can always see that in their faces.”
—George Bernard Shaw (1856–1950)
“By intervening in the Vietnamese struggle the United States was attempting to fit its global strategies into a world of hillocks and hamlets, to reduce its majestic concerns for the containment of communism and the security of the Free World to a dimension where governments rose and fell as a result of arguments between two colonels’ wives.”
—Frances Fitzgerald (b. 1940)