Customer Lifetime Value

In marketing, customer lifetime value (CLV), lifetime customer value (LCV), or user lifetime value (LTV) is a prediction of the net profit attributed to the entire future relationship with a customer. The prediction model can have varying levels of sophistication and accuracy, ranging from a crude heuristic to the use of complex predictive analytics techniques.

Read more about Customer Lifetime Value:  Origins, Uses and Advantages, Effects On Business Practices, Simplified Models

Other articles related to "customer lifetime value, customer, customers":

Customer Lifetime Value - Simplified Models
... It is often helpful to estimate customer lifetime value with a simple model to make initial assessments of customer segments and targeting ...
Customer Retention - Customer Lifetime Value
... Customer lifetime value enables an organization to calculate the net present value of the profit an organization will realize on a customer over a given period of ... Retention Rate is the percentage of the total number of customers retained in context to the customers that approached for cancellation ...

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