In marketing, customer lifetime value (CLV), lifetime customer value (LCV), or user lifetime value (LTV) is a prediction of the net profit attributed to the entire future relationship with a customer. The prediction model can have varying levels of sophistication and accuracy, ranging from a crude heuristic to the use of complex predictive analytics techniques.
Other articles related to "customer lifetime value, customer, customers":
... It is often helpful to estimate customer lifetime value with a simple model to make initial assessments of customer segments and targeting ...
... Customer lifetime value enables an organization to calculate the net present value of the profit an organization will realize on a customer over a given period of ... Retention Rate is the percentage of the total number of customers retained in context to the customers that approached for cancellation ...
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