The Cultivation Theory: A Broader Look
Although Gerbner's research focused on violence on TV this theory can be applied to a variety of different situations. Many other theorists have done studies related to the cultivation theory which incorporated different messages than Gerbner's original intent. This research has been conducted in order to defeat two criticisms of the theory; its breadth and lumping of genres.
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Famous quotes containing the words cultivation and/or broader:
“Any writer, I suppose, feels that the world into which he was born is nothing less than a conspiracy against the cultivation of his talent.”
—James Baldwin (1924–1987)
“... the hey-day of a woman’s life is on the shady side of fifty, when the vital forces heretofore expended in other ways are garnered in the brain, when their thoughts and sentiments flow out in broader channels, when philanthropy takes the place of family selfishness, and when from the depths of poverty and suffering the wail of humanity grows as pathetic to their ears as once was the cry of their own children.”
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