Concerned Children's Advertisers is a Canadian non-profit organization based in Toronto, founded in 1990. It has produced over 30 public service announcements, covering topics such as drug abuse, conformity, self-esteem, and bullying. Each PSA ends with the logo of the organization. Usually, the commercials partner up with Health Canada.
The organisation and its campaigns are supported by various television networks, stations and specialty channels throughout Canada, as well as one border station in the United States (KVOS-TV).
Its members are private companies that market to children and families, including McDonald's, Disney, Mattel, Pepsico, Teletoon, Hasbro, Corus Entertainment, Hershey's, Kellogg's, Kraft, Loblaw, Nestle, General Mills, Weston, Canwest, CTV, ZenithOptimedia, and the Institute of Communication Agencies.
Famous quotes containing the words concerned and/or children:
“The Goddamn human race deserves itself, and as far as I’m concerned it can have it.”
—Elizabeth Janeway (b. 1913)
“The beginnings of altruism can be seen in children as early as the age of two. How then can we be so concerned that they count by the age of three, read by four, and walk with their hands across the overhead parallel bars by five, and not be concerned that they act with kindness to others?”
—Neil Kurshan (20th century)