The character of Chad received heightened attention, especially on E!'s The Soup, in 2007 during the storyline about his homosexual affair with Vincent. A clip in which Chad explains to Ethan how he had come to have an affair with Vincent and then angrily insists to Ethan that he is "not gay" became a running gag on The Soup, with Chad referred to as "Not Gay Chad." Actor Charles Divins later made a cameo on The Soup in December 2007 to explain to host Joel McHale that, while Chad was dead and gay, he was not.
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