Auto Trader (UK)
Auto Trader is an automotive sales website and classified magazine located in the United Kingdom, owned by Trader Media Group, itself a joint venture between Guardian Media Group (50.1%) and Apax Partners (49.9%). It specialises in new and second hand automotive sales, including cars sold by private sellers and trade dealers.
With more and more customers now using the website and mobile versions of Auto Trader, the circulation of the weekly magazine is falling. For the second half of 2011, the aggregate circulation of all regional editions in the UK and Eire stands at 60,524, a fall of 36.5% year-on-year.
Read more about Auto Trader (UK): Background, Printed Magazine, Website, Mobile
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Auto Trader (UK) - Mobile
... AutoTrader has had a mobile (WAP) site since 2002 ... In July 2008 AutoTrader launched a.mobi site and in July 2009 they launched separate versions for differing handset capability levels ... AutoTrader developed their mobile offering further in March 2010 when they released an app making it easier for users to search for cars on their iPhone or iPod touch ...
... AutoTrader has had a mobile (WAP) site since 2002 ... In July 2008 AutoTrader launched a.mobi site and in July 2009 they launched separate versions for differing handset capability levels ... AutoTrader developed their mobile offering further in March 2010 when they released an app making it easier for users to search for cars on their iPhone or iPod touch ...
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