Alfa Romeo Automobiles S.p.A., sometimes colloquially referred to as simply Alfa, is an Italian manufacturer of cars. Founded as A.L.F.A. (Anonima Lombarda Fabbrica Automobili) on June 24, 1910, in Milan, the company has been involved in car racing since 1911, and has a reputation for building expensive sports cars. The company was owned by Italian state holding company Istituto per la Ricostruzione Industriale between 1932 and 1986, when it became a part of the Fiat Group, and since February 2007 a part of Fiat Group Automobiles S.p.A.
The company that became Alfa Romeo was founded as Società Anonima Italiana Darracq (SAID) in 1906 by the French automobile firm of Alexandre Darracq, with some Italian investors. In the late 1909, the Italian Darracq cars were selling slowly and a new company was founded named A.L.F.A. (Anonima Lombarda Fabbrica Automobili, English: Lombard Automobile Factory, Public Company), initially still in partnership with Darracq. The first non-Darracq car produced by the company was the 1910 24 HP, designed by Giuseppe Merosi. A.L.F.A. ventured into motor racing, with drivers Franchini and Ronzoni competing in the 1911 Targa Florio with two 24 HP models. In August 1915 the company came under the direction of Neapolitan entrepreneur Nicola Romeo, who converted the factory to produce military hardware for the Italian and Allied war efforts. In 1920, the name of the company was changed to Alfa Romeo with the Torpedo 20-30 HP becoming the first car to be badged as such.
In 1928 Nicola Romeo left, with Alfa going broke after defense contracts ended, and at the end of 1932 Alfa Romeo was rescued by Benito Mussolini's government, which then had effective control. The Alfa factory struggled to return to profitability after the Second World War, and turned to mass-producing small vehicles rather than hand-building luxury models. In 1954 the company developed the classic Alfa Romeo Twin Cam engine, which would remain in production until 1995. During the 1960s and 1970s Alfa Romeo produced a number of sporty cars, though the Italian government parent company, Finmeccanica, struggled to make a profit so sold the marque to the Fiat Group in 1986.
Alfa Romeo has competed successfully in many different categories of motorsport, including Grand Prix motor racing, Formula One, sportscar racing, touring car racing and rallies. They have competed both as a constructor and an engine supplier, via works entries (usually under the name Alfa Corse or Autodelta) and private entries. The first racing car was made in 1913, three years after the foundation of the company, and Alfa Romeo won the inaugural world championship for Grand Prix cars in 1925. The company gained a good name in motorsport, which gave a sporty image to the whole marque. Enzo Ferrari founded the Scuderia Ferrari racing team in 1929 as an Alfa Romeo racing team, before becoming independent in 1939.
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... Image Automobile Production Sales Alfa Romeo GT 2003–10 80,832 in a single generation ... Alfa Romeo Brera 2005–10 21,786 of a single generation ... Alfa Romeo 33 1983–95 989,324 including sedan, wagon and 4x4 version ...
... During the years Alfa Romeo has been marketed with different slogans like "The family car that wins races" used in the 1950s in Alfa Romeo 1900 marketing campaign, "racing ... As part of its marketing policy, Alfa Romeo sponsors a number of sporting events, such as the Mille Miglia rally ... and was one of the featured brands in 2010 when Alfa Romeo celebrated its 100th anniversary ...
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... During 1977, and after some persuasion by Chiti, Alfa Romeo gave Autodelta permission to start developing a Formula One car on their behalf ... Thus named the Alfa Romeo 177, the car made its debut at the 1979 Belgian Grand Prix ... This second Alfa works Formula One project was never truly successful during its existence from the middle of 1979 until the end of 1985 ...
Famous quotes containing the word romeo:
“It is nor hand, nor foot,
Nor arm, nor face, nor any other part
Belonging to a man. O, be some other name!
Whats in a name? That which we call a rose
By any other word would smell as sweet;
So Romeo would, were he not Romeo called,
Retain that dear perfection which he owes
Without that title. Romeo, doff thy name,
And for thy name, which is no part of thee,
Take all myself.”
—William Shakespeare (15641616)