Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with tobacco advertising, it is one of the most highly-regulated forms of marketing. Some or all forms of alcohol advertising is banned in some countries.
Scientific research, health agencies and universities have, over decades, been able to demonstrate a correlation between alcohol beverage advertising and alcohol consumption. However, it has not been proven that alcohol advertising causes higher consumption. It is in the alcohol industry's interest to demonstrate that effective alcohol campaigns only increase a producer's market share and also brand loyalty.
Read more about Alcohol Advertising: Advertising Around The World, Responsible Drinking Campaigns, Sponsorship in Sport
Famous quotes containing the words alcohol and/or advertising:
“No power on earth or above the bottomless pit has such influence to terrorize and make cowards of men as the liquor power. Satan could not have fallen on a more potent instrument with which to thrall the world. Alcohol is king!”
—Eliza “Mother” Stewart (1816–c. 1908)
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)