Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC - Pay Per Click), e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.

Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales.

Affiliate marketing is frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies.

Read more about Affiliate MarketingMulti-tier Programs, Locating Affiliate Programs, Past and Current Issues, Compensation Disclosure, Affiliate Services

Other articles related to "affiliate marketing, affiliates, affiliate, marketing":

Superstitial - Delivery Methods - Affiliate Marketing
... Affiliate marketing (sometimes called lead generation) occurs when advertisers organize third parties to generate potential customers for them ... Third-party affiliates receive payment based on sales generated through their promotion ...
Affiliate Marketing - Affiliate Services
... Affiliate tracking software Affiliate programs directories Affiliate networks (see also CategoryInternet advertising services and affiliate networks) Affiliate manager and ... - History
... Technologies Ltd started the affiliate network in 2002, which grew to become the UK’s largest independent affiliate marketing network ... This coincided with’s recognition as the fastest growing affiliate network in the UK by New Media Age (NMA) ... Awards, E-Trading Category 2007 Travolution award for best affiliate marketing campaign (LateRooms) Highly commended as ‘Publisher Choice of Network 2007’ at The Performance Marketing ...
Rakuten Linkshare
... Corporation provides ecommerce businesses with a range of online marketing services including Affiliate Marketing, Lead Generation, and Search Marketing (SEM) ... that it has created the largest network of affiliate partners of any program provider—over 10 million partnerships—in addition to becoming the first affiliate network provider to achieve sustained ... LinkShare also lays claim to being a pioneer in online affiliate marketing ...

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