Tim Palen is an American motion picture marketing executive and award-winning photographer. He is Lionsgate's Chief Marketing Officer and oversees all Lionsgate marketing initiatives. His string of theatrical box office hits includes The Hunger Games, Lionsgate's top-grossing film of all time, taking in nearly $690 million at the global box office; and The Expendables 2, which grossed close to $300 worldwide. Palen's innovative marketing strategy for The Hunger Games, which carefully balanced and coordinated a mix of traditional, digital and social promotion, contributed to its record-breaking success. Palen has also left his imprint on huge film franchises: Producer Tyler Perry's first 13 films have grossed more than $670 million at the domestic box office, and the Saw series is the most popular horror franchise in history grossing more than $870 million at the worldwide box office for its seven installments.
Palen has also overseen marketing for critically acclaimed hits including Crash, winner of the 2006 Academy Awards® for Best Picture and Best Original Screenplay, Precious, winner of the 2009 Academy Awards® for Best Supporting Actress and Best Adapted Screenplay, and Rabbit Hole, which earned Nicole Kidman a 2011 Academy Award® nomination for what is widely considered her strongest performance to date. With Palen at the helm of the marketing team, Lionsgate will have its highest grossing year ever at the domestic box office in 2012.
Palen has been widely recognized and honored for his creative and effective work. Most recently, he was awarded Adweek's 2012 Brand Genius Award for his work on The Hunger Games. He has also been recognized in Fast Company's "100 Most Creative People in Business" and Entertainment Weekly's "50 Smartest People in Hollywood".
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... Tim Palen brought the women of Tyler Perry's For Colored Girls to life with eight 'Living Portraits' - shot on 35mm film and conceived of and directed by Palen himself ... prestigious Lehmann Maupin gallery on October 24–27, 2010, this project marked Palen's second time working with Janet Jackson, after directing the music video for her single "Nothing" from Tyler Perry's Why Did I ...