Sun Life Stadium - Naming Rights

Naming Rights

The stadium has gone through many name changes, bringing up the overall question of the value of corporate naming rights.

Initially, Dolphins Stadium was named after Joe Robbie, the original and then-owner of the Miami Dolphins. The Dolphins were the stadium's primary tenant at the time.

In the early 1990s, Wayne Huizenga gained control of the stadium. Huizenga first sold the naming rights to Pro Player, the sports apparel division of Fruit of the Loom, and Joe Robbie Stadium became Pro Player Stadium on August 26, 1996.

Fruit of the Loom filed for Chapter 11 bankruptcy protection in 1999, and the Pro Player brand was ultimately liquidated in 2001, but the stadium name held for several more years. In January 2005, the Pro Player name was replaced with Dolphins Stadium, coinciding with a renovation of the stadium. Dolphins was changed to Dolphin in April 2006, in an update of graphics and logos.

From February 2008 through January 2009, Stephen M. Ross gradually acquired 95% of the stadium and surrounding land. He then partnered with Jimmy Buffett to change the name once more, this time to Land Shark Stadium. The renaming was announced on May 9, 2009, but would last less than a year as the deal did not include rights for the upcoming 2010 Pro Bowl and Super Bowl XLIV.

On January 20, 2010, the firm Sun Life Financial officially announced that they had acquired the naming rights, and the name of the stadium became Sun Life Stadium.

Sun Life Stadium may have yet another name within three years, as Sun Life Financial has announced it will not be selling life insurance in the United States anymore. It is expected that the Dolphins will be looking for a new naming rights partner.

Read more about this topic:  Sun Life Stadium

Other articles related to "naming rights":

Scitech Discovery Centre - Funding
... Sponsors include Lotterywest (who have naming rights on the Lotterywest Science Theatre), BHP Billiton Iron Ore (who have naming rights to the feature ...
Chesapeake Energy Arena - History - Current Moniker
... franchise, by then renamed the Oklahoma City Thunder, announced that they had begun negotiating naming rights to its home arena with new potential partners ... the Oklahoma Ford Dealers, the Thunder decided to terminate the existing naming rights agreement, which was allowed under the original contract. 21, 2010, because of the ongoing negotiation for the naming rights for the arena, and because of its failed negotiation with the Oklahoma Ford Dealers, it was announced that the arena would be called the ...
Sun Gro Horticulture - Naming Rights
... Sun Gro has naming rights to the Sun Gro Centre in Beausejour, Manitoba and occasionally sponsors events there ...
Naming Rights - Nonprofit Usage
... A nonprofit organization has the option to recognize a major gift from a donor by bestowing naming rights to a property in recognition of the financial support ...
Leeds Arena - History - Naming Rights
... On 2 May 2013, telephone and internet bank First Direct were announced as the sponsor of the arena, with the name officially becoming the First Direct Arena ... The naming rights will expire in 2018 ...

Famous quotes containing the words rights and/or naming:

    In the course of the actual attainment of selfish ends—an attainment conditioned in this way by universality—there is formed a system of complete interdependence, wherein the livelihood, happiness, and legal status of one man is interwoven with the livelihood, happiness, and rights of all. On this system, individual happiness, etc. depend, and only in this connected system are they actualized and secured.
    Georg Wilhelm Friedrich Hegel (1770–1831)

    who am I to reject the naming of foods
    in a time of famine?
    Anne Sexton (1928–1974)