The stadium has gone through many name changes, bringing up the overall question of the value of corporate naming rights.
Initially, Dolphins Stadium was named after Joe Robbie, the original and then-owner of the Miami Dolphins. The Dolphins were the stadium's primary tenant at the time.
In the early 1990s, Wayne Huizenga gained control of the stadium. Huizenga first sold the naming rights to Pro Player, the sports apparel division of Fruit of the Loom, and Joe Robbie Stadium became Pro Player Stadium on August 26, 1996.
Fruit of the Loom filed for Chapter 11 bankruptcy protection in 1999, and the Pro Player brand was ultimately liquidated in 2001, but the stadium name held for several more years. In January 2005, the Pro Player name was replaced with Dolphins Stadium, coinciding with a renovation of the stadium. Dolphins was changed to Dolphin in April 2006, in an update of graphics and logos.
From February 2008 through January 2009, Stephen M. Ross gradually acquired 95% of the stadium and surrounding land. He then partnered with Jimmy Buffett to change the name once more, this time to Land Shark Stadium. The renaming was announced on May 9, 2009, but would last less than a year as the deal did not include rights for the upcoming 2010 Pro Bowl and Super Bowl XLIV.
Sun Life Stadium may have yet another name within three years, as Sun Life Financial has announced it will not be selling life insurance in the United States anymore. It is expected that the Dolphins will be looking for a new naming rights partner.
Read more about this topic: Sun Life Stadium
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... On 2 May 2013, telephone and internet bank First Direct were announced as the sponsor of the arena, with the name officially becoming the First Direct Arena ... The naming rights will expire in 2018 ...
Famous quotes containing the words rights and/or naming:
“In the course of the actual attainment of selfish endsan attainment conditioned in this way by universalitythere is formed a system of complete interdependence, wherein the livelihood, happiness, and legal status of one man is interwoven with the livelihood, happiness, and rights of all. On this system, individual happiness, etc. depend, and only in this connected system are they actualized and secured.”
—Georg Wilhelm Friedrich Hegel (17701831)
who am I to reject the naming of foods
in a time of famine?”
—Anne Sexton (19281974)