How It Works
For branded manufacturers, Shopatron allows its clients to accept orders on their website and send them to their retailers or dealer channels for delivery to the end-consumer. This avoids the business problem known as channel conflict, where the retailer and the manufacturer are competing for the sale.
For retailers, Shopatron provides a similar service, in which it allows multi-channel retailers to accept orders on their website and give them to their own stores for in-store pickup or ship-from-store delivery.
The Shopatron Order Exchange is the core of Shopatron’s solutions. Orders placed on a website are placed in the exchange, which retailers view through the company’s Web portal, or download automatically via system-to-system communications. Every day, orders are assigned to the retailer closest to the consumer who has indicated that they have the product in stock.
With a system of detailed reports available to all retailers who fulfill orders with Shopatron, the Shopatron Order Exchange is designed to give retailers and brands insights into the best-selling products available for fulfillment.
Shopatron is implemented by brands and retailers in a number of ways, either as a full turnkey eCommerce store or website, or through APIs such as “Add to Cart” buttons placed on existing marketing websites. Shopatron also provides all clients with websites formatted to fit mobile screens.
Through the program dubbed “Shopatron Alliance,” agencies such as Intershop, GammaFX, Demandware and MarketLive implement Shopatron order management functionality into their client solutions. Additionally, Shopatron has joined with a number of technology partners including eBay, Google, PayPal, Bronto Software, and Bazaarvoice.
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