Meaning of Qimonda
"Qimonda" is an invented name, which falls into the "evocative" class by branding agencies. These names are designed to evoke the qualities of the product or company rather than explain the actual goods or services the company supplies. Along with the new name, the company supplies an explanation of its meaning: "The name and brand identity of Qimonda express the philosophy and personality of the company, illustrating its vision and values. The word “Qimonda” carries different meanings and allows associations in different languages. In Chinese, “Qi”, pronounced as "ch-ee', stands for breathing and flowing energy, while “monda” denotes “world” in Latin-based languages. "Qi", when pronounced as a hard "k", suggests “key to the world”, a positive connotation."
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