Product Placement

Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, music videos, the story line of television shows, or news programs. Traditionally the product placement is not disclosed at the time that the good or service is featured.

In April 2006, Broadcasting & Cable reported, "Two thirds of advertisers employ 'branded entertainment'—product placement—with the vast majority of that (80%) in commercial TV programming." The story, based on a survey by the Association of National Advertisers, said "Reasons for using in-show plugs varied from 'stronger emotional connection' to better dovetailing with relevant content, to targeting a specific group."

Read more about Product PlacementEarly Examples, Placement in Movies, Product Placement in Movies, Product Placement in Video Games, Sports, Categories and Variations, Measuring Effectiveness, Consumer Response and Economic Impact, Products, Extreme and Unusual Examples, Product Displacement

Other articles related to "product placement, placement, products, product placements, product":

Mad Men - Product Placement
... Mad Men has integrated product placement into its narratives ... This placement was paid for by Heineken as an additional part of their advertising on the show ... The products used in the ads are Dove, Breyers, Hellman's, Klondike, Suave, and Vaseline ...
List Of James Bond Allies In Golden Eye - Production - Product Placement
... The Z3's appearance in GoldenEye is thought to be the most successful promotion through product placement in 1995 ... The Hollywood Reporter listed it as one of the most successful product placements in recent years ...
Advergames - Categories - In-game Advertising
... Thus billboards, fliers, sponsored product placement, and the interplay between the player and these elements in the game allow for a great degree of virtual advertisement ... include billboards advertising for (and product placement of) Bawls energy drink in Fallout Brotherhood of Steel, and billboards for Adidas sportswear in FIFA International Soccer ... helps to add realism to sports titles, mimicking the extremely prescient product placement in modern sports broadcasting ...
Product Placement - Product Displacement
... Boyle, director of film Slumdog Millionaire (2008), the makers had to resort to something he calls "product displacement" when companies such as Mercedes-Benz ... did not mind having a gangster driving their cars, they objected to their products' being shown in a slum setting ...
Honey, We Shrunk Ourselves - Production - Product Placement
... Other product logos shown include Lays, Coke, Diet Coke, Tostitos, Skippy Peanut Butter, Hot Wheels, Sports Illustrated for Kids, the San Francisco ... All of these products are featured throughout the movie, making it one of Disney's few films that feature real-world products and companies ...

Famous quotes containing the word product:

    Good is a product of the ethical and spiritual artistry of individuals; it cannot be mass-produced.
    Aldous Huxley (1894–1963)