A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, or television networks.
Tom Kelleher states in his book, Public Relations Online: Lasting Concepts for Changing Media, that "given that your news-driven publics include bona fide journalists as well as others who read and report news online, the term news release seems to work better online than press release". Fraser Seitel also refers to press releases as being, "the granddaddy of public relations writing vehicles."
Websites have changed the way press releases are submitted. Commercial, fee-based press release distribution services, such as news wire services, or free website services co-exist, making news distribution more affordable and a level playing field for smaller businesses. Such websites hold a repository of press releases and claim to make a company's news more prominent on the web and searchable via major search engines.
The use of press releases is common in the field of public relations (PR). Typically, the aim is to attract favorable media attention to the PR professional's client and/or provide publicity for products or events marketed by those clients. A press release provides reporters with an information subsidy containing the basics needed to develop a news story. Press releases can announce a range of news items, such as scheduled events, personal promotions, awards, new products and services, sales and other financial data, accomplishments, etc. They are often used in generating a feature story or are sent for the purpose of announcing news conferences, upcoming events or a change in corporation. Uncritical use or overuse of press releases by journalists has been dubbed churnalism.
A press statement is information supplied to reporters. This is an official announcement or account of a news story that is specially prepared and issued to newspapers and other news media for them to make known to the public.
... In a press release challenging the Brady Campaign to "prove it," Students for Concealed Carry on Campus categorically denied accusations that it is or ever has been organized or ... In the press release, SCC offered to turn over all of their financial records to the media if the Brady Campaign to Prevent Gun Violence would do the same ... The press release also contained an open invitation to the Brady Campaign's board of directors to debate SCC's board of directors on the campus of any college in the ...
2012 Press Release James E ... Roeder 2011 Press Release Elaine Fuchs James A ... Thomson Shinya Yamanaka 2010 Press Release David Botstein Francis S ...
... Sometimes a press release is distributed early and embargoed — that is, news organizations are requested not to report the story until a specified time ... If they do, then the agency or client that sent the release may blacklist them ... A blacklisted news organization will not receive any more embargoed releases, or possibly any releases at all ...
... On Thursday, April 26, 2012, the Holy See Press Office released a statement on the current state of affairs between China and the Vatican ...
... On 15 July, a week before the release of the final Harry Potter novel, Harry Potter and the Deathly Hallows, Asda issued a press release accusing Bloomsbury of unfairly fixing their prices ... Asda responded that, "There is nothing defamatory in our press release ... its original comment "We apologise unreservedly to Bloomsbury for press release dated 15 July and withdraw our statement ...
Famous quotes containing the words release and/or press:
“As nature requires whirlwinds and cyclones to release its excessive force in a violent revolt against its own existence, so the spirit requires a demonic human being from time to time whose excessive strength rebels against the community of thought and the monotony of morality ... only by looking at those beyond its limits does humanity come to know its own utmost limits.”
—Stefan Zweig (18811942)
“Flee from the press and dwell with soothfastness;
Suffice unto thy good though it be small,
For hoard hath hate and climbing ticklishness,
Press hath envy and weal blent overall;”
—Geoffrey Chaucer (1340?1400)