Online video analytics, also known as web video analytics, is way of measuring how viewers get to an online video and what they do when they watch it. A video is any length of video stream, such as a movie clip, video advertisement, movie trailer, television show or full-length video. Web video analytics aim to answer such questions as:
- How long did the viewer watch a particular video?
- Did they pass it along to a friend? Embed it in their home page?
- If there was an advertising overlay with the video, did they watch it? If so, for how long? Did they click through to complete a sale proposed by the ad? (a conversion)
- Where do the viewers come from that watch videos on a particular site?
In May 2008, according to comScore, viewers watched 12 billion videos online and online video is expected to grow at nearly 40% annually through 2011, while viewership on traditional television is falling.
Online video analytics differs from traditional television analytics because it can be measured using census-based methods instead of panel-based metrics. Every event that a viewer does while watching a video online can be captured and analyzed precisely.
Famous quotes containing the word video:
“These people figured video was the Lords preferred means of communicating, the screen itself a kind of perpetually burning bush. Hes in the de-tails, Sublett had said once. You gotta watch for Him close.”
—William Gibson (b. 1948)