According to the Mrs. Fisher's website, it was Eugene Fisher, Ethel (Feldt) Fisher's husband, who had the idea of producing potato chips. Eugene and Ethel cooked chips to earn extra money during the The Depression. The logo for Mrs. Fisher's potato chips, invented by Eugene in the first year of business, has changed little over the years. The logo features a 'potato-man' wearing a top hat dancing in a circle with two children. Packaging for Mrs. Fisher's also features bright red and yellow striping along the edges. Originally, the brand carried the name "Mr. and Mrs. Fisher's"; but when Eugene Fisher later deserted his wife and daughter and the business, Ethel Fisher removed his name from the branding.
The company, which still operates out of Rockford, was eventually sold by Ethel Fisher to truck driver Sylvester Hahn in 1949. Later, and for 29 years, the company was owned by Chuck, Pete and Paul DiVenti. The company is currently owned by Roma and Mark Hailman, former employees who bought the company in 2007. Since its inception Mrs. Fisher's has remained a locally run company. Mrs. Fisher's chips are sold in northern Illinois and southern Wisconsin.
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