Harry Potter and The Order of The Phoenix (film) - Distribution - Marketing

Marketing

The first trailer was released on 17 November 2006, attached to another WB film, Happy Feet. It was made available online on 20 November 2006, on the Happy Feet website. The international trailer debuted online on 22 April 2007 at 14:00 UTC. On 4 May 2007, the U.S. trailer was shown before Spider-Man 3.

Three posters released on the Internet that showed Harry accompanied by six classmates, including Hermione Granger, generated some controversy by the media. They were essentially the same picture, though one advertised the IMAX release. In one poster, the profile of Hermione, played by Emma Watson, was made curvier as the outline of her breasts was enhanced. Melissa Anelli, webmistress of noted fan site The Leaky Cauldron, wrote:

Emma Watson is playing a 15-year-old girl, and she herself is under 18. I get the full heebie jeebies thinking about the person who sat there thinking, 'Now, if we cinch her waist a bit, and inflate her bust a bit, and give her some dramatic lighting and more blonde hair, this would be a much better picture.'

Representatives for WB later wrote about the poster under fire, "This is not an official poster. Unfortunately this image was accidentally posted on the IMAX website".

The video game version, designed by EA UK, was released 25 June 2007. Lego produced just one set, a model of Hogwarts, the lowest amount of sets for a film so far. NECA produced a series of action figures, while a larger array of smaller figures was also produced by PopCo Entertainment, a Corgi International company.

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