Uses in Marketing
In August, 2010, Brazilian company Unilever ran a promotion where GPS trackers were placed in boxes of Omo laundry detergent. Teams would then track consumers who purchased the boxes of detergent to their homes where they would be awarded with a prize for their purchase. The company also launched a website (in Portuguese) to show the approximate location of the winners' homes.
Read more about this topic: GPS Tracking Unit