The terms Google bomb and Googlewashing refer to practices, such as creating large numbers of links, that cause a web page to have a high ranking for searches on unrelated or off topic keyword phrases, often for comical or satirical purposes. In contrast, search engine optimization is the practice of improving the search engine listings of web pages for relevant search terms.
It is done for either business, political, or comedic purposes (or a combination of the latter two). Google's search-rank algorithm ranks pages higher for a particular search phrase if enough other pages linked to it use similar anchor text (linking text such as "miserable failure"). However, by January 2007 Google had made changes to search results to counter popular Google bombs, such as "miserable failure", which formerly gave results for George W. Bush but now lists pages about the Google bomb itself. As of November 20th, 2012 (u, the first result in a Google search for "miserable failure" is this Wikipedia article, defining Google bomb. Google bomb is used both as a verb and a noun. The phrase "Google bombing" was introduced to the New Oxford American Dictionary in May 2005. Google bombing is closely related to spamdexing, the practice of deliberately modifying HTML pages to increase the chance of their website being placed close to the beginning of search engine results, or to influence the category to which the page is assigned in a misleading or dishonest manner.
The term Googlewashing was coined by Andrew Orlowski in 2003 to describe the use of media manipulation to change the perception of a term, or push out competition from search engine results pages (SERPs).
Other articles related to "google bomb, bomb, google":
... See also Protests against SOPA and PIPA On December 26, 2011, a bomb was started against GoDaddy to remove them from the #1 place on google for the ...
Famous quotes containing the word bomb:
“... There, there,
What you complain of, all the nations share.
Their effort is a mounting ecstasy
That when it gets too exquisite to bear
Will find relief in one burst. You shall see.
Thats what a certain bomb was sent to be.”
—Robert Frost (18741963)