A fear appeal is a message designed to elicit fear in an attempt to persuade an individual to pursue some pre-defined course of action. Fear appeals have been predominantly studied in the context of education, marketing, and health awareness campaigns, with the intent to alter intentions and motivate individuals to act on a message. Much of the research has been directed at establishing the relevant variables in both the target of the message, as well as the message itself. Over the years, several models of the influence of fear appeals on persuasion, have been proposed. These include Drive Theory, Protection Motivation Theory, Subjective Expected Utility Theory, the Parallel Process Model, and the Extended Parallel Process Model.
... Health campaigns often use “fear appeals” to grab the attention of their audience ... Fear appeals are a type of advertising that specifically uses methods of creating anxiety in the consumer which results in the consumer wanting to cure this fear by purchasing the product ... (2011), researchers look at how prior knowledge influences one’s response to fear appeals ...
... Appeal to authority Appeals to authority cite prominent figures to support a position, idea, argument, or course of action ... Appeal to fear Appeals to fear and seeks to build support by instilling anxieties and panic in the general population, for example, Joseph Goebbels ... Appeal to prejudice Using loaded or emotive terms to attach value or moral goodness to believing the proposition ...
Famous quotes containing the words appeals and/or fear:
“It was not reason that besieged Troy; it was not reason that sent forth the Saracen from the desert to conquer the world; that inspired the crusades; that instituted the monastic orders; it was not reason that produced the Jesuits; above all, it was not reason that created the French Revolution. Man is only great when he acts from the passions; never irresistible but when he appeals to the imagination.”
—Benjamin Disraeli (18041881)
“It may be you fear more to deliver judgment upon me than I fear judgment.”
—Giordano Bruno (15481600)