Emotional Capital
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The term was first coined by Coca-Cola President Steven J. Heyer to refer to the ways that consumers' emotional investment in media content and branding increases a brand's worth (1). Other definitions of this term have now emerged. In the business world, emotional capital is commonly broken down into two different areas: internal emotional capital and external emotional capital.
Read more about Emotional Capital: External, Internal, Emotional Capital Concept From Scientific Perspectives, From Sociology (Bourdieu's Theory), From Economics of Education and Human Resources
Other articles related to "emotional capital, capital, emotional":
... Benedicte Gendron defined the concept "emotional capital" in 2004 using a pluridisciplinary approach of human resources, combining Human capital theory and the emotional competencies from emotional ... She defined the "emotional capital as the set of emotional competencies which constitute a resource inherent to the person, useful for the personal, professional and organizational development and takes ... In her emotional capital model (which won in 2006 a National Prize of The Académie française - Louis Cros Award, French Academy of Moral and Political Sciences-), she stresses that emotional capital (EC) is essential ...
Famous quotes containing the words capital and/or emotional:
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