Emotional Capital

Emotional Capital

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The term was first coined by Coca-Cola President Steven J. Heyer to refer to the ways that consumers' emotional investment in media content and branding increases a brand's worth (1). Other definitions of this term have now emerged. In the business world, emotional capital is commonly broken down into two different areas: internal emotional capital and external emotional capital.

Read more about Emotional CapitalExternal, Internal, Emotional Capital Concept From Scientific Perspectives, From Sociology (Bourdieu's Theory), From Economics of Education and Human Resources

Other articles related to "emotional capital, capital, emotional":

Emotional Capital - From Economics of Education and Human Resources
... Benedicte Gendron defined the concept "emotional capital" in 2004 using a pluridisciplinary approach of human resources, combining Human capital theory and the emotional competencies from emotional ... She defined the "emotional capital as the set of emotional competencies which constitute a resource inherent to the person, useful for the personal, professional and organizational development and takes ... In her emotional capital model (which won in 2006 a National Prize of The Académie française - Louis Cros Award, French Academy of Moral and Political Sciences-), she stresses that emotional capital (EC) is essential ...

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