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The term was first coined by Coca-Cola President Steven J. Heyer to refer to the ways that consumers' emotional investment in media content and branding increases a brand's worth (1). Other definitions of this term have now emerged. In the business world, emotional capital is commonly broken down into two different areas: internal emotional capital and external emotional capital.
Other articles related to "emotional capital, capital, emotional":
... Benedicte Gendron defined the concept "emotional capital" in 2004 using a pluridisciplinary approach of human resources, combining Human capital theory and the emotional competencies from emotional ... She defined the "emotional capital as the set of emotional competencies which constitute a resource inherent to the person, useful for the personal, professional and organizational development and takes ... In her emotional capital model (which won in 2006 a National Prize of The Académie française - Louis Cros Award, French Academy of Moral and Political Sciences-), she stresses that emotional capital (EC) is essential ...
Famous quotes containing the words capital and/or emotional:
“The duty of government is to leave commerce to its own capital and credit as well as all other branches of business, protecting all in their legal pursuits, granting exclusive privileges to none.”
—Andrew Jackson (17671845)
“Whatever is felt upon the page without being specifically named therethat, one might say, is created. It is the inexplicable presence of the thing not named, of the overtone divined by the ear but not heard by it, the verbal mood, the emotional aura of the fact or the thing or the deed, that gives high quality to the novel or the drama, as well as to poetry itself.”
—Willa Cather (18731947)