Dave Whelan - DW Sports Fitness

DW Sports Fitness

In March 2009, Whelan confirmed his acquisition of JJB Fitness clubs and the stores attached to them. Instead of Wigan Athletics JJB sponsorship "the club's new stadium sponsor will be DW Sports-Fitness.Com, the 75-year-old's latest sports retail venture, and the JJB Stadium has now become the DW Stadium, taking the name of its owner and his new company."

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