Danielle Jones (East Enders) - Related Media

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The BBC used viral promotion on the EastEnders homepage to further develop the character of Danielle. A new section named Danielle's Diary was launched, encompassing events in the show from 6 October 2008 onwards, written in diary style from Danielle's point of view. Insight was given into the character's thoughts and feelings on the events surrounding her each week, beginning with the introduction: "Bit new to all this. Need some way to clear my head though. Can't really talk to Stace. Or Callum. Or anyone. Maybe if I write it all down, my head won't explode... Anyway, welcome to my life in Walford."

"Wow. As much as a loose cannon Roxy is... she has a way with words. She told me not to let Ronnie walk over me... "get in her face. It's what you'd do if you were a Mitchell!" I am a Mitchell! My blood boiled. She was right! Get in R's face. Tell her. Why should she get off lightly? Then I'll leave – I'LL REJECT HER, just like she rejected me. Tell that woman just what she's done to me! I ran to the Vic. I didn't care if I fell over... I just ran for my life. @ 22.05

In this manner, viewers were able to keep up with the character during her temporary absence from the show in February 2009, when she returned home to Telford following her abortion: "Back in Dawley. Feels strange to be away from Stacey... away from R&R... away from Ronnie. Been sleeping a lot – so tired. When I was younger I never dreamt that I’d go through all of this. Stace keeps ringing, but I can’t speak to anyone. I can’t even listen to my voicemail", and were privy to Danielle's internal worries about her relationship with Ronnie: "It's like I scare R. It was as though she scared herself, as she actually admitted that she cared. For about ten seconds I felt close to her again. Like watching the sun appear from behind a cloud... feeling the warmth across your skin again. But, then it disappears as another cloud sweeps over it." The final entry, dated minutes before Danielle's on-screen death, reads: "All I ever wanted was for mum to look at me with love in her eyes. To call me her baby. To tell me she loved me. I have to leave now. I have to go back to Telford. Goodbye Walford." After the character had been killed off, the diary format gave way to a wall of memorial messages, supposedly penned by other EastEnders characters, including Abi Branning (Lorna Fitzgerald), Lucy Beale (Melissa Suffield), Callum and Stacey.