Acquisitions By Revco and Jean Coutu
In 1994, Revco acquired Brooks as part of its larger purchase of the Hook-SupeRx chain. At the time, the Brooks store base stretched from Maine to Maryland, and Revco had no interest in operating the Brooks outlets in New England, as they considered them outside of their core market. As a result, that same year, Revco sold all of the New England Brooks stores to the Canadian-based Jean Coutu Group, which had already been operating stores in Rhode Island and Massachusetts under the Maxi Drug and Douglas Drug trade names.
The Brooks stores retained by Revco outside of New England later assumed the Revco banner, while subsequently, Jean Coutu rebranded its Maxi and Douglas stores as Brooks. However, some former Maxi stores were placed under the combined Brooks-Maxi banner.
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