Branded Entertainment

Branded entertainment, also known as branded content or advertainment, is an entertainment-based vehicle that is funded by and complementary to a brand's marketing strategy. The purpose of a branded entertainment program is to give a brand the opportunity to communicate its image to its target audience in an original way, by creating positive links between the brand and the program. These projects are often the result of a content partnership between brands, producers and broadcasters.

Read more about Branded EntertainmentHistory and Purpose, Advertiser Funding, Product Placement, Studies, "Entertainmented Brand" Controversy

Other articles related to "branded entertainment, branded, entertainment":

Branded Entertainment - "Entertainmented Brand" Controversy
... In 2011, Troy Hitch, creator of You Suck at Photoshop and creative director at Proximity Branded Entertainment, started a separate "Entertainmented Brand" movement, urging that ... Proximity, after co-authoring a whitepaper entitled "Branded Entertainment Distributed Storytelling in a Digital World" during late 2010, the disagreement has since become a ...
City Hunters
... "City Hunters" is a form of branded entertainment ... The series was created by Catmandu Branded Entertainment, a branded entertainment firm headquartered in Buenos Aires, Argentina and produced by Encuadre ...
Video Ezy - History
... At that stage Video Ezy-branded outlets numbered, 560 in Australia, 156 in New Zealand, 128 in Thailand, 135 in Indonesia, 19 in Singapore, 9 in Malaysia, 1 in Fiji ... company changed its name from Video Ezy Australasia Pty Ltd to Franchise Entertainment Group ... In January 2009, Franchise Entertainment Group bought failed video retail (non-rental) chain, EzyDVD from receivers, Ferrier Hodgson, for an estimated $10 million ...
ICM Partners - Departments - Branded Entertainment
... ICM Partners’ global branded entertainment division’s services range from celebrity endorsements, product placement and music tour sponsorships to brand integration, such as the creation and ...

Famous quotes containing the word branded:

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