Bandai was founded in 1950. In the 1960s Bandai expanded to include export sales. Bandai's racing car set, which first appeared in 1962, became a huge success. The 1970s continued to see Bandai expand, with Bandai Models being established in 1971. Although not their most profitable range, Bandai's 1/48 scale AFV models dominated that segment of the model kit market. Bandai America Inc. was established as local US sales/marketing operation in 1978.
Since the 1980s, Bandai has become the leading toy company of Japan, and to this day, has the main toy licenses in Japan to popular properties including Daikaiju, Ultraman, Super Robot, Kamen Rider, the Super Sentai and Power Rangers series (which they took part in creating), Gundam and many others.
The management of Bandai and Sega discussed a merger in the late 1990s, but the merger was later cancelled, citing "cultural differences".
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