Much of the study of memes focuses on groups of memes called meme complexes, or "memeplexes." Like the gene complexes found in biology, memeplexes are groups of memes that are often found present in the same individual. Applying the theory of Universal Darwinism, memeplexes group together because memes will copy themselves more successfully when they are "teamed up". Examples include sets of memes like singing and guitar playing, or the Christmas tree and Christmas dinner.
Unlike gene complexes, memeplexes do not have to benefit the genes in order to replicate. A memeplex including sexual abstinence is genetically harmful, but the memeplex itself is still able to replicate through means of cultural or horizontal transmission. Memes and memeplexes do not have to be true to replicate, although the feeling of something being true or truthiness is beneficial to a meme's replication.
Philosopher Daniel C. Dennett, evolutionary biologist Richard Dawkins and consciousness researcher Susan Blackmore (author of The Meme Machine) are proponents of memetics.
Other articles related to "memeplex":
... Memes that fit within a successful memeplex may gain acceptance by "piggybacking" on the success of the memeplex ... which may have increased vertical transmission of the parent religious memeplex ...
... the idea suggests, the Christian memeplex "evolved" based upon the Jewish religious teachings, among others, to eventually form the Catholic church, followed by various schisms leading to the Eastern Orthodox churches ... writers, and religious visionaries have added and deleted individual memes from the Christian memeplex resulting in the formation of new but related memeplexes, or religions/sects ...