Apple III

The Apple III (often rendered as Apple ///) is a business-oriented personal computer produced and released by Apple Computer that was intended as the successor to the Apple II series, but largely considered a failure in the market. Development work on the Apple III started in late 1978 under the guidance of Dr. Wendell Sander. It had the internal code name of "Sara", named after Sander's daughter. The machine was first announced and released on May 19, 1980, but due to serious stability issues that required a design overhaul and a recall of existing machines, it was formally reintroduced the following autumn. Development stopped and the Apple III was discontinued on April 24, 1984, and the III Plus was dropped from the Apple product line in September 1985.

The Apple III could be viewed as an enhanced Apple II – then the newest heir to a line of 8-bit machines dating back to 1976. However, the Apple III was not part of the Apple II line, but rather a close cousin. The key features business users wanted in a personal computer were a true typewriter-style upper/lowercase keyboard (as opposed to the Apple II which was based on a teletype keyboard) and 80 column display. In addition, the machine had to pass U.S. Federal Communications Commission (FCC) Radio Frequency Interference (RFI) qualifications for business equipment. In 1981, International Business Machines unveiled the IBM Personal Computer (IBM PC) – a completely new 16-bit design soon available in a wide range of inexpensive clones. The business market moved rapidly towards the PC-DOS/MS-DOS platform, eventually pulling away from the Apple 8-bit computer line.

Despite numerous stability issues and recalls, Apple was eventually able to produce a reliable and dependable version of the machine. However, damage to the computer's reputation had already been done and it failed to do well commercially as a direct result. In the end, an estimated 65,000–75,000 Apple III computers were sold. The Apple III Plus brought this up to ~120,000. Apple co-founder Steve Wozniak stated that the primary reason for the Apple III's failure was that the system was designed by Apple's marketing department, unlike Apple's previous engineering-driven projects. The Apple III's failure led to Apple reevaluating their plan to phase out the Apple II, and eventual continuation of development of the older machine. As a result, later Apple II models incorporated some hardware, such as the Apple Scribe Printer, a thermal printer, and software technologies of the Apple III.

Read more about Apple IIIApple III Design, Software, Peripherals, Revisions, Design Flaws, Commercial Failure, Influence

Other articles related to "apple iii, apple, iii":

Apple SOS
... primary operating system developed for the Apple III computer ... The system was developed by Apple Computer, Inc ... SOS makes the resources of the Apple III available in the form of a menu-driven utility program as well as a programming API ...
Timeline Of Apple II Family - Text Timeline
... The Apple Lisa does not support Apple II software, but shares common hardware ... The Apple IIe Card requires a Macintosh LC for operation ... The Apple I and Apple III both run Apple II software natively, classifying them as Apple II family computers except in name for the purposes of this timeline ...
Apple ProFile
... The ProFile was the first hard drive produced by Apple Computer, initially for use with the Apple III personal computer ... to a special interface card that plugged into an Apple III slot ... In 1983 Apple offered a ProFile interface card for the Apple II, with software support for ProDOS and Apple Pascal ...
Timeline Of Apple Products - Text Timeline - 1980s
... Model Family Discontinued 1980 September 1 Apple III Apple III December 1, 1981 Modem IIB (Novation CAT) Modems Printer IIA (Centronics 779) Printers Monitor III ...
Apple III - Influence
... The filesystem and some design ideas from Apple SOS, the Apple III's operating system, were part of Apple ProDOS and Apple GS/OS, the major operating systems for the Apple II series following ...

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