Alpine Electronics - Alpine Show Cars

Alpine Show Cars

• Between the early 1980s until the end of the 1990s, when the partnership ended; as well as supplying car audio to Lamborghini, Alpine used their top of the range sports model (Countach, later superseded by Diablo) as a mascot car which featured in every product brochure and trade and public shows. The company's UK office, Alpine UK had a yellow Lamborghini Diablo SE30 Jota with the registration L666 LAM (referring to the Diablo name) which was often seen at shows and events.
• The U.S. office, Alpine of America, Inc., onward from 2001, commissioned a series of cars, some with custom airbrush and extensively modified bodywork and interior, which is designed to incorporate as many of its products as possible, the cars usually appear in various shows throughout the country. The cars that were used were:
  • 2001: BMW M3
  • 2002: Acura RSX
  • 2003: Honda Civic
  • 2004: MINI Cooper Unlike previous models, which were closed top, the MINI was more of a speedster, with low rake windscreen.
  • 2005: BMW X5, was a car that was used previously as a project car, the car's bodywork has a mural of musicians from the last 50 years, they include Ray Charles, Madonna, Jimi Hendrix, Mick Jagger and Bob Marley to create an illusion of how their music will sound with their products.
  • 2006: BMW 645 (aka Sinister 6)
  • 2007: IMPRINT RLS (based on the Mercedes Benz R500)
  • 2008: 25' V-Bottom Alpine Sport Boat trailered by a 2008 Mercedes-Benz GL550