Xtra-vision is Ireland's largest chain of video rental stores (or video libraries), founded in 1979 by Richard Murphy. It was previously operated by US company Blockbuster. As of August 2009 it is operated by Irish investment group Birchhall Investments. They operate 163 stores across both the Republic of Ireland and Northern Ireland. The company has a workforce of almost 1600 employees. The company offers DVD, Blu-ray Disc movies and games for both rent and sale along with music CDs and video games for various platforms. The company has offices in Dublin and Belfast.

Read more about Xtra-vision:  History

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Xtra-vision - History
... Xtra-vision went into financial difficulties in the 1990s ... chain never rebranded, citing market research that the Xtra-vision name was better known and more respected than Blockbuster ... The few Xtra-vision stores outside of Ireland - those in Manchester, London and New Hampshire were rebranded to Blockbuster after the takeover ...