Along The Lake Superior Shoreline (Ashland To Superior)
WIS 13 closely follows the shore of Chequamegon Bay and passes through Barksdale, Washburn and Bayfield. It is at Bayfield where access to Madeline Island and the Apostle Island National Lakeshore is available. WIS 13 turns westward at Red Cliff and follows the shore of Lake Superior, passing through Cornucopia, Herbster, and Port Wing, before entering Douglas County. One mile after the county line, WIS 13 turns southward to parallel the Brule River State Forest for five miles (8 km), then turns west again. The highway ends at US 2 and US 53 southeast of Superior.