What is qualitative research?

Qualitative Research

Qualitative research is a method of inquiry employed in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts. Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior. The qualitative method investigates the why and how of decision making, not just what, where, when. Hence, smaller but focused samples are more often needed than large samples.

Read more about Qualitative Research.

Some articles on qualitative research:

External Validity - Qualitative Research
... Within the qualitative research paradigm, external validity is replaced by the concept of transferability ... Transferability is the ability of research results to transfer to situations with similar parameters, populations and characteristics ...
Structured Interview - Other Uses - Qualitative Research
... Structured interviews can also be used as a qualitative research methodology ... beneficial to compare/contrast participant responses in order to answer a research question ... For structured qualitative interviews, it is usually necessary for researchers to develop an interview schedule which lists the wording and sequencing of questions ...
Mellon's Theory Of Library Anxiety
... "Library anxiety A grounded theory and its development" in the College Research Libraries journal and the term subsequently evolved into a widely accepted concept ... Mellon’s landmark two-year qualitative research study, which included 6,000 students at a Southern university in the United States, found that 75 to 85 per cent of the ... where everything was located, lacked knowledge about how to begin the research process and lacked knowledge about what to do ...
Method and Practice - Types of Participant Observation - Impact of Researcher Involvement
... Researchers engaging in this type of qualitative research method must be aware that participants may act differently or put up a facade that is in accordance to ... This is why it is important to employ rigor in any qualitative research study ... investigator triangulation involves multiple research team members gathering data about the same event, but this method ensures a variety of recorded observations due to the varying theoretical perspectives ...
Qualitative Research - Academic Research
... By the end of the 1970s many leading journals began to publish qualitative research articles and several new journals emerged which published only qualitative ... In the 1980s and 1990s, the new qualitative research journals became more multidisciplinary in focus moving beyond qualitative research’s traditional disciplinary roots of anthropology, sociology, and ... The new millennium saw a dramatic increase in the number of journals specializing in qualitative research with at least one new qualitative research journal being launched each year ...

Famous quotes containing the words research and/or qualitative:

    It is a good morning exercise for a research scientist to discard a pet hypothesis every day before breakfast. It keeps him young.
    Konrad Lorenz (1903–1989)

    You ask: What is it that philosophers have called qualitative states? I answer, only half in jest: As Louis Armstrong is said to have said when asked what jazz is, ‘If you got to ask, you ain’t never gonna get to know.’
    Ned Block (b. 1942)