What is marketspace?

Marketspace

Marketspace—an information- and communication-based electronic exchange environment—is a relatively new concept in marketing. Since physical boundaries no longer interfere with buy/sell decisions, the world has grown into several industry specific marketspaces which are integration of marketplaces through sophisticated computer and telecommunication technologies. The term marketspace was introduced by Rayport and Sviokla in 1994 (see Rayport, Jeffrey F. and John J. Sviokla, "Managing in the Marketspace," Harvard Business Review, Nov/Dec 1994, Vol. 72, Issue 6, p. 141-150) to distinguish between electronic and conventional markets. In a marketspace, information and/or physical goods are exchanged, and transactions take place through computers and networks.

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Some articles on marketspace:

Virtual Value Chain - Stages of The Value Adding Information Process
... their once-physical activities for virtual by producing a parallel value chain in the marketspace ... In other words, the business moves the value-adding activities from the marketplace to the marketspace ... IT creates value in the marketspace ...
Marketspace
... Marketspace—an information- and communication-based electronic exchange environment—is a relatively new concept in marketing ... interfere with buy/sell decisions, the world has grown into several industry specific marketspaces which are integration of marketplaces through sophisticated computer and ... The term marketspace was introduced by Rayport and Sviokla in 1994 (see Rayport, Jeffrey F ...