What is market segmentation?

Market Segmentation

While there may be theoretically 'ideal' market segments, in reality every organization engaged in a market will develop different ways of imagining market segments, and create product differentiation strategies to exploit these segments. The market segmentation and corresponding product differentiation strategy can give a firm a temporary commercial advantage. Most market segmentations are the techniques used to attract the right customer.

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Some articles on market segmentation:

Market Segmentation Index
... Market segmentation index—or the Celli index of market segmentation, named after the Italian economist Gianluca Celli—is a measure of market segmentation ... is a comparative measure of the degree of monopoly power in two distinctive markets for products that have the same marginal costs ...
Market Segmentation Index - Definition
... The degree of market segmentation is defined as the degree of monopoly power of the producing firm or exporting country ... The MSI was extrapolated from the Lerner Index of market power in the form L=(P-MC)/P in the case of multiple market segments ...
Porter Generic Strategies
... in strategy) and looks at the size and composition of the market you intend to target ... dimensions (level of differentiation, relative product cost, and scope of target market) as either low, medium, or high, and juxtaposed them in a three dimensional matrix ... They are cost leadership, differentiation, and market segmentation (or focus) ...
Market Segmentation - Algorithms and Approaches
... Any discrete variable is a segmentation ... Numeric variables may be discretized to become segmentations, such as age ("=30") or income ("The 99% (AGI= US $300,000)") ... Segmentations can be obtained by any number of approaches ...

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