What are public relations?

  • (noun): A promotion intended to create goodwill for a person or institution.
    Synonyms: PR

Public Relations

Public relations (PR) is the practice of managing the flow of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.

Read more about Public Relations.

Some articles on public relations:

Curtin Singapore - Schools and Departments - Undergraduate
... Mass Communication) Journalism Film and Television Journalism Public Relations Journalism Marketing Film and Television Public Relations Film and Television Marketing Bachelor of Commerce Accounting ...
Simon Cohen - Global Tolerance - Public Relations
... "Personal Relations", a concept pioneered by Global Tolerance, "generates mainstream media coverage through an ethical, humanizing, solutions-driven approach to stories" ...
Public Relations - Ethics - Politics and Civil Society
... (1928), Bernays argued that the manipulation of public opinion was a necessary part of democracy ... In public relations, lobby groups are created to influence government policy, corporate policy, or public opinion, typically in a way that benefits the sponsoring organization ... Front groups are a form of astroturfing, because they intend to sway the public or the government without disclosing their financial connection to corporate or political ...
... Sparkpr (official name Spark Public Relations, LLC) is a public relations agency headquartered in San Francisco, California, with offices in New York City, London, Los ... Sparkpr specializes in technology and consumer public relations ...
Seven Ps - Producer-oriented Model
... Promotion comprises elements such as advertising, public relations, personal selling and sales promotion ... Public relations is where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences ... often plays an important role in word of mouth and public relations (see 'product' above) Distribution (Place) refers to providing the product at a place which is convenient for consumers to ...

Famous quotes containing the words relations and/or public:

    Major [William] McKinley visited me. He is on a stumping tour.... I criticized the bloody-shirt course of the canvass. It seems to me to be bad “politics,” and of no use.... It is a stale issue. An increasing number of people are interested in good relations with the South.... Two ways are open to succeed in the South: 1. A division of the white voters. 2. Education of the ignorant. Bloody-shirt utterances prevent division.
    Rutherford Birchard Hayes (1822–1893)

    Cole’s Hill was the scene of the secret night burials of those who died during the first year of the settlement. Corn was planted over their graves so that the Indians should not know how many of their number had perished.
    —For the State of Massachusetts, U.S. public relief program (1935-1943)