A Unilateral Policy (or "Colgate Policy" or "Unilateral Minimum Retail Price Policy") is a form of resale price maintenance. It enables a manufacturer to influence the price at which its distributors and dealers resell its products to consumers without agreeing with resellers on price. This was first identified in United States v. Colgate & Co., 250 U.S. 300 (1919).
Famous quotes containing the word policy:
“It is always the best policy to speak the truth, unless of course you are an exceptionally good liar.”
—Jerome K. Jerome (18591927)