Tru2way - Deployment

Deployment

Panasonic and Comcast announced a Tru2way trial to begin 27 October 2008 in greater Chicago, Denver, Northern Colorado and Colorado Springs. Abt Electronics and Ultimate Electronics will offer a choice of 42" and 50" Panasonic Plasma televisions using Tru2way in these Comcast cable systems. These televisions went on sale for consumer purchase on 27 October 2008, but had to be installed professionally by the retailers' installation group.

In May 2008, Advanced Digital Broadcast (ADB) was the first set-top-box manufacturer to receive full tru2way certification by CableLabs for their ADB-4820C Set-Back Box.

In June 2008, six major cable companies had signed a "binding" memorandum of understanding (MOU) to have all of their digital cable systems ready for Tru2way by July 1, 2009. However, none of the cable systems that signed the agreement were ready to implement Tru2way.

In October 2009, Rogers, one of Canada's largest cable television providers, stated they were not interested in the Tru2way platform because it is not based on open standards. Rogers stated they are considering a more Internet-oriented interactive platform.

In December 2009, Vidéotron, Quebec's largest cable television provider, announced a partnership with Samsung to implement Canada's first Tru2way service.

As of July 2010, Panasonic, the sole device manufacturer producing Tru2way compatible televisions, has stated that they will no longer sell Tru2way compatible televisions. Thus at this point there are no television sets with built-in Tru2Way compatibility being sold. The only alternative is to use Set-Back Boxes such as the ADB-4820C.

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