On the July 25 episode of SmackDown, Edge apologized to Vickie Guerrero for his actions at The Great American Bash. Guerrero accepted the apology, but informed Edge that she has already re-instated The Undertaker (Mark Calaway), who had been fired as a part of the storyline between himself and Edge. Guerrero announced that at the upcoming pay-per-view event, SummerSlam, Edge would face Undertaker in a Hell in a Cell match, where the ring is surrounded by a steel structure. On the following week's edition of SmackDown, Mick Foley gave Edge a stern taking about what he needed to do to win Hell in a Cell against the Undertaker. After recalling his own words from the past, describing Edge as the "Greatest Superstar in the WWE", Foley warned that if the new Edge – the "white-tuxedo-wearing" and "luffa-sponge bathing Edge" – walks into Hell in a Cell, the Undertaker will tear him apart. After Foley's cutting words, Edge claimed to understand the advice but suddenly attacked Foley, leading to a melee culminating in Edge leaping from atop of the ladder and smashing Foley through a table. At SummerSlam, Undertaker defeated Edge after performing a Tombstone Piledriver. Following SummerSlam, Edge was scripted to be out of action. Undertaker began to feud with Guerrero and Big Show (Paul Wight) at the next pay-per-view event, Unforgiven, when Big Show attacked Undertaker to save Guerrero from being attacked. After Chris Jericho beat Shawn Michaels in a singles match, Michaels came to the ring on August 17 at SummerSlam to announce his storyline retirement. Jericho, however, interrupted the announcement and, in an attempt to punch Michaels, accidentally struck Michaels' wife Rebecca. On the following night on Raw, Jericho stated that he had no remorse for what he did to Michaels wife, claiming that Michaels "had it coming to him". The following week on Raw, Michaels announced he was not going to retire and asked Jericho for an Unsanctioned match at Unforgiven. Jericho agreed to the match and the following week on Raw there was a contract signing for the match. The signing ended with Jericho and Michaels attacking each other. During the match at Unforgiven, Michaels' persistent assault on Jericho would lead to Jericho obtaining a legitimate bruised and swollen jaw.
Following The Great American Bash, John Cena and JBL ended their feud, as did Batista and CM Punk (after a rematch the next night on Raw, which Punk won). On the July 28 episode of Raw, John Cena and Batista defeated JBL and Kane in a tag team match. After the match, on-screen authority figure, Mike Adamle announced that at SummerSlam, Batista would face John Cena in a standard match. On the following episode of Raw, Cena and Batista defeated Cody Rhodes (Cody Runnels) and Ted DiBiase to capture the World Tag Team Championship. On the August 11 episode of Raw, Cena and Batista lost the tag team championship to Rhodes and DiBiase in a tag team rematch.
On the August 4 episode of Raw Adamle announced that JBL and Chris Jericho would face CM Punk in a two-on-one match that night, where whoever pinned Punk (if anyone) would face Punk for the World Heavyweight Championship at SummerSlam. JBL won the match for his team after he pinned Punk, setting up the match between himself and Punk for SummerSlam.
Read more about this topic: The Great American Bash (2008)
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“The aftermath of joy is not usually more joy.”
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