Technology push is a part of a business strategy of a company. In the innovation literature, there is a distinction between technology push and market pull or demand pull. A technology push implies that a new invention is pushed through R&D, production and sales functions onto the market without proper consideration of whether or not it satisfies a user need. In contrast, an innovation based upon market pull has been developed by the R&D function in response to an identified market need.
Famous quotes containing the words push and/or technology:
“Why runners make lousy communists. In a word, individuality. It’s the one characteristic all runners, as different as they are, seem to share.... Stick with it. Push yourself. Keep running. And you’ll never lose that wonderful sense of individuality you now enjoy. Right, comrade?”
—quoted in Guardian (London, Dec. 29, 1984)
“Our technology forces us to live mythically, but we continue to think fragmentarily, and on single, separate planes.”
—Marshall McLuhan (1911–1980)