Super Powers Collection - Influence


Prior to the Super Powers Collection, one manufacturer (in this case, the Mego Corporation) licensed both DC and Marvel characters for action figures. When the Secret Wars toyline by Mattel, came onto the retail toy scene, it was set up as direct competition for the Kenner line. These figures, similar in scale to the Super Powers Collection, introduced a competing marketing strategy between manufacturers of Marvel and DC action figures. This started the trend of Marvel and DC using competing toy manufacturers to produce their toys—a trend that continues to this day.

In 1985, DC Comics named Kenner as one of the honorees in the company's 50th anniversary publication Fifty Who Made DC Great for its work on the Super Powers Collection.

Beginning in 1988, Hamilton Gifts produced a line of poseable dolls with stands using similar designs to the Super Powers line. Released under their Presents and, later, Applause banner, the figures ran from thirteen to fifteen inches in height and included Superman, Batman, Robin, Wonder Woman, Flash, and Joker (with the release of the Batman film, the Batman doll was repainted black). With the release of Batman Returns, Penguin and Catwoman dolls were also manufactured. Similar to Mego, Hamilton also produced other popular fictional franchises such as Marvel and Star Trek.

The Super Powers line, in many ways, inspired the 1989 Toy Biz DC Super Heroes toyline in design. This line, merging with the Batman toyline would borrow design elements from many of the Kenner figures, most notably Superman, Robin, and Penguin—who were near identical copies of the Kenner Super Powers figures.

Kenner's 1991 Robin Hood toyline was largely made using parts from the molds of the Super Powers line, predominantly Green Arrow. Both Robin Hood figures used Green Arrow's body and figures like Little John, Dark Warrior, Azeem, Sheriff of Nottingham, and Will Scarlett were created by combining parts of figures including Green Arrow, Hawkman, Batman, Captain Marvel, Lex Luthor, Robin, and Desaad. Some other known molded parts came from Star Wars and RoboCop.

Mattel's DC Universe Classics line also draws inspiration from the Super Powers figures. Several figures that were redesigned for the Super Powers line (Mantis, Parademon, Steppenwolf, and Mister Freeze) were produced for DC Universe Classics in both comic-accurate and Super Powers-accurate versions. In addition, figures for Cyclotron and Golden Pharaoh were released as part of DC Universe Classics, even though both characters only appeared as part of the Super Powers line. The Penguin released in the first wave is set to be re-released with a new head sculpt and repaint matching the Super Powers figure. In total, every figure produced for Super Powers has also been produced for DC Universe Classics and associate lines and much of the figures set to be produced for Super Powers prior to the line's cancellation has also been produced for DC Universe Classics (save Mr. Mxyzptlk, Shockwave, Black Racer, Atomic Knight, and original Super Powers characters).

A light-up Bearbrick based on the Green Lantern's lantern battery sold exclusively at the 2011 San Diego Comic-Con International to tie-in with the Green Lantern feature film features card art based on that of the Super Powers toyline. A Bearbrick in similar fashion was produced for SDCC in 2012 for Batman.

In a parody of the Super Friends, the sketch "That's What Super Friends Are For" on Mad features the heroes from the Super Powers toyline created by DC save Firestorm, Orion, and Mister Miracle.

The Robot Chicken DC Comics Special logo borrows heavily from the Super Powers logo. The Super Powers Hall of Justice is used but is painted white to be more in line with the Super Friends.

Read more about this topic:  Super Powers Collection

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