SU2C - Website

Website (or launched on May 28, 2008, the same day as the press release announcing the initiative. The website is the public face of Stand Up To Cancer in the run-up to the show and allows users to donate online. The website contains information about the initiative, video channels under the heading SUTV, and an online cancer magazine called SU2C Mag. Content includes videos and articles featuring performers and writers like Larry David and Jerome Groopman, M.D. Other promotional material with TV and film celebrities is also prominent.

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