Starter Clothing Line - History - Recent Years

Recent Years

Starter has partnered with Walmart and is sold exclusively there. On November 15, 2007, Iconix Brand Group bought the Starter brand from Nike, Inc. In 2009, Starter signed an exclusive endorsement agreement with quarterback Tony Romo, who will be the featured brand ambassador for Starter's national advertising. Starter now manufactures clothing like compression shirts, similar to Under Armour brand compression shirts, compression shorts, basketball shorts, snapbacks for other companies/brands (eg. Treated Crew, A Bathine Ape, Staple, Element and LMC just to name a few), basketball sneakers, tennis shoes, sport team logo-less jackets, slide sandals, and more. Starter also has a Tony Romo line of track pants, jerseys, jackets, and more. On March 12, 2013 it was announced that Starter would be relaunching the Starter satin jacket in the Fall 2013.

Read more about this topic:  Starter Clothing Line, History

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