Simplexity is an emerging theory that proposes a possible complementary relationship between complexity and simplicity. The term draws from General Systems Theory, Dialectics (philosophy) and Design. Jeffrey Kluger wrote a book about this phenomenon that describes how house plants can be more complicated than industrial plants, how a truck driver's job can be as difficult as a CEO's and why 90% of the money donated to help cure diseases are given only to the research of 10% of them (and vice versa).
The term has been adopted in advertising, and marketing and other industries.
Other articles related to "simplexity":
... Simplexity therefore stands for a balance between the growing complexity of daily life and our own personal satisfaction ...