Semantic advertising applies semantic technologies to online advertising solutions. The function of semantic advertising technology is to semantically analyze every web page in order to properly understand and classify the meaning of a web page and accordingly ensure that the web page contains the most appropriate advertising. Semantic advertising increases the chance that the viewer will click-thru because only advertising relevant to what they are viewing, and therefore their interests, should be displayed.
Other articles related to "semantic advertising, semantic, advertising":
... Semantic advertising applies semantic analysis techniques to web pages ... the meaning and/or main subject of the page and then populate it with targeted advertising spots ... By closely linking content to advertising, it is assumed that the viewer will be more likely to show an interest (i.e ...
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